Pop Base
Coheasive rebranding, collaborative year-end project, social media templates and branding of sub-entities.
.png)
.png)
Purpose & Vision
Pop Base Playback (First Project)
A pop culture year-end review design with graphics optimized for a long-form thread on X and Instagram carousel categorized chronologically. Project has a distinct logo that is inline with existing brand colors and logomark. Client wanted a yearbook theme for the social media campaign. Total of 65 designed slides.
From this project emerged and ongoing relationship with client that lead to other design oppurtunities for social media and sub-entity branding.
Impact & Growth
Pop Base playback gathered over 2.4 million views and 40,000 likes via Instagram and X. Boosted activity with their exisiting following on social media. Overall Pop Base's brand has become more recognizable and cohesive across all channels and social medias.
.png)
SOCIAL MEDIA TEMPLATES
SUB-BRANDING
.png)
